Language and Market Inclusivity for Women Entrepreneurship: The Case of Microfinance
Existing research has studied how institutions and organizational factors facilitate the process by which microfinance and other financial intermediaries tackle gender-based financial exclusion. But while the role of cultural institutions has been recognized as important, little research has systematically integrated culture in the study of gender-based financial exclusion. We study the role of language as a cultural institution that influences the extent to which financial intermediaries are successful in outreaching women and supporting female entrepreneurship. Link to the article
DRORI, I., MANOS, R., SANTACREU VASUT, E., SHENKAR, O. and SHOHAM, A. (2018). Language and Market Inclusivity for Women Entrepreneurship: The Case of Microfinance. Journal of Business Venturing, 4(33), pp. 395-415.
Keywords : #Genre, #Langue, #Microfinance