Year
2000
Authors
NYECK Simon, ROUX E.
Abstract
This study aims at better understanding the relation of males to the universe of the cosmetics. The research attempts to determine the relation of men to beauty and physical appearance by understanding their motivations, consumption rituals and behaviors towards beauty products. Finally, future ideas of research are being discussed in the presentation.
ROUX, E. et NYECK, S. (2000). La relation des hommes à la beauté : étude exploratoire dans le domaine des produits cosmétiques. Dans: Actes du 16ème Congrès International – Montréal. HEC Montreal, pp. 901-901.