La logistique de l'écrit : mailing, courrier, express

Historically, mail has been the basic tool used to exchange information. The book deals with its specific use (marketing and mailing) and universal use (business mail, fax, express deliveries...). The book analyzes and provides advice for each particular case in order to optimize mailing activities. Finally, it proposes a framework for a better understanding of mail dematerialization.

DORNIER, P.P. and FARENC, J.F. (1995). La logistique de l'écrit : mailing, courrier, express. Nathan, 288 pages.