To be in tune with his environment, the Moroccan company must make a fundamental reconsideration. Among the solutions proposed by Jean-Marie Peretti, a leader in HR, the reverse mentoring. A real managerial revolution in business. Link to the article
PERETTI, J.M. (2014). La "diversité" a fait passer Apple devant IBM. Stratégie & Management, (84), pp. 6-10.