This research tries to gauge whether managers¿ perception is aligned with recurrent claims that anybody in organisations should hitherto be creative, and further, whether traits associated with creative persons are those identified in the fertile social psychology literature. The MSII (Multistage Social Identity Inquirer) has been used to collect he perceptions of 32 French marketing and management control managers. Content analyses and multivariate analysis suggest that creativity is still perceived as attached to specific occupations. Creativity is associated with traits and behaviours recognized for long in literature (imagination, openness, etc.), but also with social utility aspects possibly related to the business context. Unexpectedly findings also suggest the existence of relationships of social domination between organisational participants.
ANCELIN-BOURGUIGNON, A. and CHAUCHAT, H. (2006). La créativité dans l'entreprise : composante identitaire ou domination sociale ?