La conquête du marché américain : Sun Tzu contre Clausewitz.

Military strategy has been exerting a growing influence on scholars in the field of business strategy. The authors show that internationalisation processes provide the means by which military strategy can stimulate stategic business thinking and, perhaps, enlighten practitioners.

BOUCHIKHI, H. and KIMBERLY, J. (1991). La conquête du marché américain : Sun Tzu contre Clausewitz. ESSEC Business School.