Year
1999
Authors
DONADA Carole, XUEREB Jean-Marc, BAUMARD P., IBERT J.
Abstract
In this chapter, we present the different data collection methods which are commonly used in the field of strategic management and we insist on the guidelines or best practices that a researcher must follow while collecting data. Then, we present the strengths and weaknesses of the different data collection methods. Finally, we discuss the “right ways” to use these different data collection methods.
BAUMARD, P., IBERT, J., DONADA, C. et XUEREB, J.M. (1999). La collecte des données et la gestion de leurs sources. Dans: Méthodes de recherche en management. 1st ed. Dunod, pp. 224-256.