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Press article, video or other popular media (2016), Sale & Marketing Insiders

Key Account Management : Etes-vous sûrs de privilégier vos meilleurs clients ?

Timely questions on Key Account Management including key account selection, the change management aspects, the do's & don’ts of the discipline, the relationship with the big data phenomenon and, last but not least, some typical examples of successful organizations involved in Key Account Management.

FAUCHER, H. (2016). Key Account Management : Etes-vous sûrs de privilégier vos meilleurs clients ? Sale & Marketing Insiders.

Keywords : #Commercial, #Compte-Clé, #Key-Account, #Organisation, #Stratégie