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Presentations at an Academic or Professional conference (2018), 47th European Marketing Association Conference (EMAC 2018)

Is It Personal or Just Business?: Examining the Use of Personal Appeals in Professional Buyer-Seller Relationships

McFARLAND Richard

MCFARLAND, R. (2018). Is It Personal or Just Business?: Examining the Use of Personal Appeals in Professional Buyer-Seller Relationships. In: 47th European Marketing Association Conference (EMAC 2018).