This article offers a comparison between two data collection methods, the postal and the on-line survey. We compare the efficiency an quality of each method. The results of our study suggest that the Internet is more efficient in matters of time.
CERDIN, J.L. and PERETTI, J.M. (2004). Is Internet Data Collection a Trustworthy Alternative to Traditional Postal Surveys in Management Research? In: Proceedings of the First International Co-sponsored Conference Research Methods Division. Academy of Management. Crossing Frontiers in Quantitative and Qualitative Research Methods. ISEOR, pp. 77-92.