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Conference Proceedings (1998), Industrie du médicament et mondialisation : Réalités et Stratégies, STP Pharma Pratiques. Techniques Réglementations, pp. 439-440

Internationalisation des affaires et culture

The internationalization of business requires new skills in companies and organisations: this is increasingly clear to all, even to those who do not often travel, but who work permanently within international frames of reference. This article analyses and comments on the real advantages and drawbacks of these new intercultural approaches.

THEVENET, M. (1998). Internationalisation des affaires et culture. In: Industrie du médicament et mondialisation : Réalités et Stratégies. STP Pharma Pratiques. Techniques Réglementations, pp. 439-440.