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Presentations at an Academic or Professional conference (1994)

Interface Between Logistics and Marketing : Optimal Response to the Customer

DORNIER Philippe Pierre , ERNST R., FENDER M.

In this paper we illustrate the problems of co-ordination, co-operation and control between marketing and the logistics function to benefit the consumer based on the experience faced by the consumer products industry in France.

DORNIER, P.P., ERNST, R. and FENDER, M. (1994). Interface Between Logistics and Marketing : Optimal Response to the Customer.