Presentations at an Academic or Professional conference
Year
1994
Authors
DORNIER Philippe Pierre, ERNST R., FENDER M.
Abstract
In this paper we illustrate the problems of co-ordination, co-operation and control between marketing and the logistics function to benefit the consumer based on the experience faced by the consumer products industry in France.
DORNIER, P.P., ERNST, R. et FENDER, M. (1994). Interface Between Logistics and Marketing : Optimal Response to the Customer.