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Conference Proceedings (2009), ASAC 2009 (CD-Rom), Wilfrid Laurier University

Interaction client-producteur et choix stratégiques dans la performance des entreprises de services

DONADA Carole , ECHEVESTE I.

This research postulates that the performance of services depends on different variables than those generally acknowledged for industrial companies. It highlights the influence of the customer-supplier interaction and its moderating effects on the strategic choices of positioning and resources and competences portfolio. The study concerns the hospitality industry.

DONADA, C. and ECHEVESTE, I. (2009). Interaction client-producteur et choix stratégiques dans la performance des entreprises de services. In: ASAC 2009 (CD-Rom). Wilfrid Laurier University.

Keywords : #Hôtels, #Interaction-clients, #Performance, #Positionnement, #Services