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Presentations at an Academic or Professional conference (2019), 10th European Marketing Academy (EMAC) Regional Conference 2019

Interaction Between Solicitation Framing and Timing on Consumer's Willingness to Share e-Wom

LACAN C., LE NAGARD Emmanuelle , DESMET Pierre

LACAN, C., LE NAGARD, E. and DESMET, P. (2019). Interaction Between Solicitation Framing and Timing on Consumer's Willingness to Share e-Wom. In: 10th European Marketing Academy (EMAC) Regional Conference 2019.