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Journal articles (2013), European Journal of Marketing, 47 (10), pp. 1667-1690

Integrating consumer characteristics into the stochastic modelling of purchase loyalty

Rungie Cam, Uncles Mark, LAURENT Gilles

RUNGIE, C., UNCLES, M. and LAURENT, G. (2013). Integrating consumer characteristics into the stochastic modelling of purchase loyalty. European Journal of Marketing, 47(10), pp. 1667-1690.