Ingénieurs et commerciaux : un modèle pédagogique original

R&D and marketing services use different words and have conflicting cultures, and encounter problems to work together. It might be useful to favour common projects between managers and engineers while they are still students.

LE NAGARD, E. and XUEREB, J.M. (2006). Ingénieurs et commerciaux : un modèle pédagogique original. Les Echos, pp. 10-11.

Keywords : #Innovation, #Marketing, #R&D