Press article, video or other popular media
Year
2006
Abstract
R&D and marketing services use different words and have conflicting cultures, and encounter problems to work together. It might be useful to favour common projects between managers and engineers while they are still students.
LE NAGARD, E. et XUEREB, J.M. (2006). Ingénieurs et commerciaux : un modèle pédagogique original. Les Echos, pp. 10-11.