Essec\Faculty\Model\Contribution {#2190
  #_index: "academ_contributions"
  #_id: "11689"
  #_source: array:26 [
    "id" => "11689"
    "slug" => "improving-the-external-validity-of-marketing-models-a-plea-for-more-qualitative-input"
    "yearMonth" => "2000-09"
    "year" => "2000"
    "title" => "Improving the external validity of marketing models: A plea for more qualitative input"
    "description" => "LAURENT, G. (2000). Improving the external validity of marketing models: A plea for more qualitative input. <i>International Journal of Research in Marketing</i>, 17(2-3), pp. 177-182."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "LAURENT Gilles"
        "bid" => "B00770447"
        "slug" => "laurent-gilles"
      ]
    ]
    "ouvrage" => ""
    "keywords" => array:1 [
      0 => "Models; Validity"
    ]
    "updatedAt" => "2021-07-13 14:31:54"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "177-182"
      "volume" => "17"
      "number" => "2-3"
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "A number of marketing models lack validity, in the sense that they do not adequately describe the variables and relationships in the real system being modeled. This is illustrated by recent examples of causal, econometric and analytic models. I discuss possible solutions, on the basis of selected references."
      "en" => "A number of marketing models lack validity, in the sense that they do not adequately describe the variables and relationships in the real system being modeled. This is illustrated by recent examples of causal, econometric and analytic models. I discuss possible solutions, on the basis of selected references."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-04-18T21:22:06.000Z"
    "docTitle" => "Improving the external validity of marketing models: A plea for more qualitative input"
    "docSurtitle" => "Journal articles"
    "authorNames" => "<a href="/cv/laurent-gilles">LAURENT Gilles</a>"
    "docDescription" => "<span class="document-property-authors">LAURENT Gilles</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2000</span>"
    "keywordList" => "<a href="#">Models; Validity</a>"
    "docPreview" => "<b>Improving the external validity of marketing models: A plea for more qualitative input</b><br><span>2000-09 | Journal articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Improving the external validity of marketing models: A plea for more qualitative input</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 8.622849
  +"parent": null
}