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Presentations at an Academic or Professional conference (2019), 41st Annual INFORMS Marketing Science (ISMS) Conference

Impact of Online Review Narratives on Offline Business Performance

CHUNG Tuck Siong , MUKHOPADHAY S.

CHUNG, T.S. and MUKHOPADHAY, S. (2019). Impact of Online Review Narratives on Offline Business Performance. In: 41st Annual INFORMS Marketing Science (ISMS) Conference.