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Book chapters (2021), The Aging Consumer: Perspectives from Psychology and Marketing, Routledge (8), pp. 163-181

Impact of Age on Brand Choice

LAMBERT-PANDRAUD Raphaëlle, LAURENT Gilles

Link to the article

LAMBERT-PANDRAUD, R. and LAURENT, G. (2021). Impact of Age on Brand Choice. In: Aimee Drolet, Carolyn Yoon eds. The Aging Consumer: Perspectives from Psychology and Marketing. 2 ed. Routledge, pp. 163-181.