Year
2021
Authors
LAURENT Gilles, LAMBERT-PANDRAUD Raphaëlle
LAMBERT-PANDRAUD, R. et LAURENT, G. (2021). Impact of Age on Brand Choice. Dans: Aimee Drolet, Carolyn Yoon eds. The Aging Consumer: Perspectives from Psychology and Marketing. 2 ed. Routledge, pp. 163-181.