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Conference Proceedings (2002), Proceedings of the SMS 22nd Annual International Conference, Strategic Management Society (SMS)

How Much does Tier's Ranking Matter for Automotive Suppliers: A Strategic Group Approach

Most of the leaders of supplier firms think that the only winning strategy is the one that consists in getting closer to their customer by becoming a tier one partner. This article shows that this strategy is not necessarily the most profitable. The results ensue from the analysis of statistical data on overall automotive suppliers based in France.

DONADA, C. (2002). How Much does Tier's Ranking Matter for Automotive Suppliers: A Strategic Group Approach. In: Proceedings of the SMS 22nd Annual International Conference. Strategic Management Society (SMS).