Press article, video or other popular media (2016), Reflets Hors-Série ESSEC Knowledge (2), pp. 76-78
How Luxury Brands Use Subtle Signals to Speak with an Increasingly Savvy Clientele
PROKOPEC, S. (2016). How Luxury Brands Use Subtle Signals to Speak with an Increasingly Savvy Clientele. Reflets Hors-Série ESSEC Knowledge, pp. 76-78.