Presentations at an Academic or Professional conference (1996), Institute of Management, University of Vienna, June 26, (also presented at the ESSEC/HEC/INSEAD seminar), December 17, 1996
How Grounded Are Purchase Intent Measures?
This study compares the predictive validity of stated purchase intentions for household durables to the probability of an eventual purchase, through the framework of a discriminant analysis. Based upon data gathered by the French National Institute of Statistics on 8,000 households and on a survey on 3,000 households, the results show that purchase intentions have a better predictive value at an individual level, and that the forecasts have a certain consistency on the whole.
BEMMAOR, A.C., KIPPERS, J., KRYCHA, K., ROPERS, D. and XUEREB, J.M. (1996). How Grounded Are Purchase Intent Measures? In: Institute of Management, University of Vienna, June 26, (also presented at the ESSEC/HEC/INSEAD seminar), December 17, 1996.