Presentations at an Academic or Professional conference
Year
1996
Authors
BEMMAOR Albert C., XUEREB Jean-Marc, KIPPERS J., KRYCHA K., ROPERS D.
Abstract
This study compares the predictive validity of stated purchase intentions for household durables to the probability of an eventual purchase, through the framework of a discriminant analysis. Based upon data gathered by the French National Institute of Statistics on 8,000 households and on a survey on 3,000 households, the results show that purchase intentions have a better predictive value at an individual level, and that the forecasts have a certain consistency on the whole.
BEMMAOR, A.C., KIPPERS, J., KRYCHA, K., ROPERS, D. et XUEREB, J.M. (1996). How Grounded Are Purchase Intent Measures? Dans: Institute of Management, University of Vienna, June 26, (also presented at the ESSEC/HEC/INSEAD seminar), December 17, 1996.