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Conference Proceedings (2009), System Dynamics and Innovation in Food Networks 2009, International Center for Food Chain Network Research of the University of Bonn

How Cognitive Maps May Help Understand Consumer Attitude?

This paper focuses on identifying the levers and blocks regarding fruits consumption using cognitives maps.

RICCI, S. and FOURCADET, O. (2009). How Cognitive Maps May Help Understand Consumer Attitude? In: System Dynamics and Innovation in Food Networks 2009. International Center for Food Chain Network Research of the University of Bonn.

Keywords : #Cognition, #Consommation, #Freins, #Leviers