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Journal articles (2008), Marketing Letters, 19 (3), pp. 141-155

Hierarchical Bayesian Conjoint Models Incorporating Measurement Uncertainty

LIECHTY J.C., FONG D.K.H., HUIZINGH E.K.R.E., de BRUYN Arnaud

How measuring uncertainty about consumers' own preferences can improve the quantification of these preferences.

LIECHTY, J.C., FONG, D.K.H., HUIZINGH, E.K.R.E. and DE BRUYN, A. (2008). Hierarchical Bayesian Conjoint Models Incorporating Measurement Uncertainty. Marketing Letters, 19(3), pp. 141-155.

Keywords : #Incertitude