Year
2008
Authors
DE BRUYN Arnaud, LIECHTY J.C., FONG D.K.H., HUIZINGH E.K.R.E.
Abstract
How measuring uncertainty about consumers’ own preferences can improve the quantification of these preferences.
LIECHTY, J.C., FONG, D.K.H., HUIZINGH, E.K.R.E. et DE BRUYN, A. (2008). Hierarchical Bayesian Conjoint Models Incorporating Measurement Uncertainty. Marketing Letters, 19(3), pp. 141-155.
Keywords