Year
2010
Abstract
The objective of this paper is to study the influence of the U.S. wine critic Robert Parker on the Bordeaux wine industry. While Parker has contributed a lot to the success of Bordeaux wines on international markets, he does seem to have challenged the existing hierarchy of “crus classés”. On the other hand, he may have led some Bordeaux châteaux to shape their wine according to his taste.
BARTHELEMY, J. (2010). Gérer et Comprendre : L’influence du critique américain Robert Parker dans l’univers du vignoble bordelais. Gérer et Comprendre, (101), pp. 60-71.
Keywords