Year
1993
Authors
LAURENT Gilles, KAPFERER Jean-Noël
Abstract
This follows previous articles on the Consumer Involvement Profile. We list the items included in the profile, and we discuss the results of factor analyses based on replication data drawn from five large samples.
KAPFERER, J.N. et LAURENT, G. (1993). Further evidence on the consumer involvement profile: Five antecedents of involvement. Psychology and Marketing, 10(4), pp. 347-355.