Arijit Dutta is the third generation owner of Priya Entertainments, a major player in the film industry of West Bengal in Eastern India. Dutta needs to bring his rural cinemas back to profitability and solve what he identifies as the exhibition crisis in the districts of Bengal. Link to the article
CHATTERJEE, A. (2015). From scripts to screens: Priya Entertainments in east India. ESSEC Business School.