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Book chapters (2020), Research Handbook on Luxury Branding, Edward Elgar Publishing Ltd, Business 2020, pp. xviii-xxx

Foreword: Researching luxury consumption in a global and digital age

CZELLAR Sandor, DUBOIS David, LAURENT Gilles

Link to the article

CZELLAR, S., DUBOIS, D. and LAURENT, G. (2020). Foreword: Researching luxury consumption in a global and digital age. In: Felicitas Morhart, Keith Wilcox, Sandor Czellar eds. Research Handbook on Luxury Branding. 1 ed. Edward Elgar Publishing Ltd, pp. xviii-xxx.