This paper develops a method to estimate the parameters of a new-product sales forecasting model from household-level scanned purchases. This method is illustrated on an actual case study.
BEMMAOR, A.C., GROS, G. and JEULAND, A.P. (1992). Forecasting Sales for New Packaged Goods: Estimation from Early Household-level Purchase Data. In: Marketing Science Conference, London, July 12-15.