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Presentations at an Academic or Professional conference (1992), Marketing Science Conference, London, July 12-15

Forecasting Sales for New Packaged Goods: Estimation from Early Household-level Purchase Data

BEMMAOR Albert C. , GROS G., JEULAND A.P.

This paper develops a method to estimate the parameters of a new-product sales forecasting model from household-level scanned purchases. This method is illustrated on an actual case study.

BEMMAOR, A.C., GROS, G. and JEULAND, A.P. (1992). Forecasting Sales for New Packaged Goods: Estimation from Early Household-level Purchase Data. In: Marketing Science Conference, London, July 12-15.