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Presentations at an Academic or Professional conference (2010), 33rd EAA Annual Congress 2010

For Inter-Organizational Governance of Supplier Relationships Embedded in Customer-Oriented Business Models: A Study in the Aeronautics Industry

The paper presents the fi ndings of a qualitative study on the form of governance to adopt in implementing a customer-oriented strategy. Our case study of a company in the aeronautics industry highlights the specific features of “embedded governance” designed to structure long-term relationships with suppliers.

DONADA, C. (2010). For Inter-Organizational Governance of Supplier Relationships Embedded in Customer-Oriented Business Models: A Study in the Aeronautics Industry. In: 33rd EAA Annual Congress 2010.