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Conference Proceedings (1997), 20th EMAC Conference, Warwick Business School, pp. 643-662

Factors Influencing Consumers' Changes of Values

JOSEPH S., PRAS Bernard

This paper deals with the factors influencing changes of values. The concept of "values" plays an important role in consumer research. Research issues in the area of any "change of values" include, on the one hand, theoretical and global approaches to changes of values, and, on the other hand, social and economic, political, psychological and demographic factors having an impact on a change of values. Finally, the paper presents an application of the influence of these factors on changes of values.

JOSEPH, S. and PRAS, B. (1997). Factors Influencing Consumers' Changes of Values. In: 20th EMAC Conference. Warwick Business School, pp. 643-662.