Firms which engage themselves in international strategies wish to benefit from global competitive advantage derived from comparative advantages offered by locating their activities in different environments. The main location factors are products, technologies, market access conditions and local competencies. In the automobile industry, two strategic groups tend to emerge from the evolution of industry activity localisation : the Japanese group following global strategies and the American group with multidomestic strategies.
TARONDEAU, J.C. (1992). Facteurs d'internationalisation des activités industrielles. ESSEC Business School.