Presentations at an Academic or Professional conference (2015), 2015 North American Conference of the Association for Consumer Research
Extinguishing the Flame of Desire: How Successful Luxury Brand Extensions Can Satiate Brand Desire
PROKOPEC, S. and PATRICK, V. (2015). Extinguishing the Flame of Desire: How Successful Luxury Brand Extensions Can Satiate Brand Desire. In: 2015 North American Conference of the Association for Consumer Research.