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Journal articles (2009), Journal of Product Innovation Management, 26 (4), pp. 360-370

Exploring Correlates of Product Launch in Collaborative Ventures: An Empirical Investigation of Pharmaceutical Alliances

Berk Talay, Seggie Steven , Cavusgil Erin

BERK, T., SEGGIE, S. and CAVUSGIL, E. (2009). Exploring Correlates of Product Launch in Collaborative Ventures: An Empirical Investigation of Pharmaceutical Alliances. Journal of Product Innovation Management, 26(4), pp. 360-370.