Return to results
Presentations at an Academic or Professional conference (2000)

Evolution des pratiques de fidélisation

The reversal of the job market favors an increasing number of departures and forces the company to revise its practices to develop customer loyalty. Beyond the updating of the payment scales and the development of personal services under multiple forms, the company takes into account the double support of pleasure at work and professional perpectives.

PERETTI, J.M. (2000). Evolution des pratiques de fidélisation.