With the European Green Deal of December 2019 supporting long-term signals to support green investments, and the proposed European Climate Law as a framework for achieving climate neutrality, low-carbon transition has recently featured prominently in European Union (EU) policy. “Greenwashing” (pretended concern about the environment) and false advertising in the marketing of supposedly “green” products tend to undermine this objective, and these phenomena have therefore come under scrutiny. In particular, the European Commission has adopted an Action Plan on Financing Sustainable Growth, which aims at reorienting capital flows towards sustainable investment, and fostering transparency and long-termism. The Action Plan has engendered three Regulations – “Disclosure”, “Benchmark”, and “Taxonomy” – between 2019 and 2021. The new legal framework represents a worthwhile beginning, but it is not yet fully mature.
HELLERINGER, G. (2022). EU vs Greenwashing: The Birth Pangs of Transparency, Comparability, Cooperation and Leadership. In: A Engert, L Enriques, G Ringe, U Varottil, T Wetzer eds. Business Law and the Transition to a Net Zero Economy. 1st ed. C.H. Beck, Hart & Nomos, pp. 19-24.