Essec\Faculty\Model\Contribution {#2190
  #_index: "academ_contributions"
  #_id: "5898"
  #_source: array:26 [
    "id" => "5898"
    "slug" => "etude-comparative-de-mesures-dimpact-de-promotion-de-ventes"
    "yearMonth" => "1994-05"
    "year" => "1994"
    "title" => "Etude comparative de mesures d'impact de promotion de ventes"
    "description" => "INDJEHAGOPIAN, J.P. et MACE, S. (1994). Etude comparative de mesures d'impact de promotion de ventes."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "INDJEHAGOPIAN Jean-Pierre"
        "bid" => "B00000258"
        "slug" => "indjehagopian-jean-pierre"
      ]
      1 => array:1 [
        "name" => "MACE S."
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2021-04-19 17:57:25"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Communications dans une conférence"
      "en" => "Presentations at an Academic or Professional conference"
    ]
    "support_type" => array:2 [
      "fr" => null
      "en" => null
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Mesurer l'impact d'une promotion sur les ventes d'un produit et analyser l'effet au cours du temps sont des tâches importantes pour un responsable de produit. Ce papier applique et compare trois approches statistiques pour mesurer l'impact de promotions ou actions marketing."
      "en" => "Measuring the impact of sales promotion campaigns and analysing the ensuing results over a period of time represents a critical task for a product manager. This paper applies and compares three statistical approaches which assess the impact of promotions on the sales of a product."
    ]
    "authors_fields" => array:2 [
      "fr" => "Systèmes d’Information, Sciences de la Décision et Statistiques"
      "en" => "Information Systems, Decision Sciences and Statistics"
    ]
    "indexedAt" => "2024-04-20T11:21:45.000Z"
    "docTitle" => "Etude comparative de mesures d'impact de promotion de ventes"
    "docSurtitle" => "Presentations at an Academic or Professional conference"
    "authorNames" => "<a href="/cv/indjehagopian-jean-pierre">INDJEHAGOPIAN Jean-Pierre</a>, MACE S."
    "docDescription" => "<span class="document-property-authors">INDJEHAGOPIAN Jean-Pierre, MACE S.</span><br><span class="document-property-authors_fields">Information Systems, Decision Sciences and Statistics</span> | <span class="document-property-year">1994</span>"
    "keywordList" => ""
    "docPreview" => "<b>Etude comparative de mesures d'impact de promotion de ventes</b><br><span>1994-05 | Presentations at an Academic or Professional conference </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Etude comparative de mesures d'impact de promotion de ventes</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 9.299693
  +"parent": null
}