Year
1999
Authors
BEMMAOR Albert C., FRANSES P.H., KIPPERS J.
Abstract
Past studies based upon scanning data have often reported nonsignificant coefficients of the dummy variables which were included in a store-level regression model. This study suggests to “pool” the regression models across stores and it shows the relationship between the store-level estimators and the “pooled” estimator.
BEMMAOR, A.C., FRANSES, P.H. et KIPPERS, J. (1999). Estimating the Impact of Displays and Other Merchandising Support on Retail Brand Sales: Partial Pooling with Examples. Marketing Letters, 10(1), pp. 87-100.