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Presentations at an Academic or Professional conference (1988), Marketing Science Conference, Seattle, WA. March 24-26.

Estimating Missing Purchases in Consumer Scanner Panels: Empirical Versus Parametric Methods

BEMMAOR, A.C. and GROS, G. (1988). Estimating Missing Purchases in Consumer Scanner Panels: Empirical Versus Parametric Methods. In: Marketing Science Conference, Seattle, WA. March 24-26.