This chapter aims to combine insights from employer branding and career management to explain some of the issues facing the talent and reputation management agendas in organizations. More specifically, our objectives are (1) to propose a revised model of employer branding and its links to talent management and organizational reputations, which are key elements in effective career management, (2) analyze links between employer branding and career management, and (3) reflect on some of problems raised by the interdisciplinary nature of employer branding in practice and the consequent implications for careers.
MARTIN, G. and CERDIN, J.L. (2014). Employer Branding and Career Theory: New Directions for Research. In: Strategic Talent Management: Contemporary Issues in International Context. 1st ed. Cambridge University Press, pp. 151-176.