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Presentations at an Academic or Professional conference (1996)

Effective Memory Retention in Sport Sponsorship : A Study of Three Methods

The problem area being researched was centred on the retained memory impact of three types of sponsorship on TV viewers. A general test of memory (recall, recognition) was carried out under strict laboratory conditions (n=240). The treatment (NOVA) revealed highly significant effects for field sponsorship and TV sponsorship.

LARDINOIT, T. (1996). Effective Memory Retention in Sport Sponsorship : A Study of Three Methods.