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Prefaces of a journal (1991), International Journal of Research in Marketing, 8 (3), pp. 163-168

Editorial to a special issue: Models of Purchase Timing and Models of Brand Choice: Outlook and Issues

BEMMAOR Albert C. , SCHMITTLEIN David C.

This position paper shows that models of purchase timing and models of brand choice have evolved along similar lines, and outlines areas for further study. Link to the article

BEMMAOR, A.C. and SCHMITTLEIN, D.C. (1991). Editorial to a special issue: Models of Purchase Timing and Models of Brand Choice: Outlook and Issues. International Journal of Research in Marketing, 8(3), pp. 163-168.