Differences between economics and marketing are more complex than it seems. New developments in both sciences tend to prove it. The paper analyses the relationships between the two domains, using examples like the consumer rationality, or application topics like information technologies. The paper finally proves that the difference is not a difference between a fondamental science and an applied one, and shows the interest for a better integration between marketing and economics.
BENGHOZI, J.P., LE NAGARD, E. and MARUANI, L. (1999). Economie et marketing : quelles proximités ? Revue Française de Gestion, pp. 91-98.