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Presentations at an Academic or Professional conference (2001)

e-business et industrie automobile : quels enjeux pour les concessionnaires ?

This article discusses the stakes of e-business strategies on car dealers. The proposed reflection is essentially empirical and descriptive. It comes to the conclusion that the battles actually being fought by car dealers, especially the battle for the continuation of the European rule 1475/95 that ensures them the special status of selective and exclusive distributors, are maybe out of date faced with the strategic necessity to reinvent their profession.

DONADA, C. (2001). e-business et industrie automobile : quels enjeux pour les concessionnaires ?