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Conference Proceedings (2002), The e-business Review. The International Academy of e-business, International Academy of eBusiness, pp. 76-79

e-business and Automotive Industry: What Stakes for the Car Dealers?

Whatever the changes in the e-business industry over the next 15 years, there is evidence that the structure of the car retailing sector will evolve quickly. The assumption is that there will be a few specialized retailers with actual stores and many service centers affiliated with other industries. In the light of this prospective future, dealers should no longer imitate the business strategies of the manufacturers as they have been. Furthermore, they should not spend time constantly renegotiating margin levels and volume premiums. What they should do, however, is reinvent their businesses according to the new economic system.

DONADA, C. (2002). e-business and Automotive Industry: What Stakes for the Car Dealers? In: The e-business Review. The International Academy of e-business. International Academy of eBusiness, pp. 76-79.