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Journal articles (2006), Journal of Business Research, 59 (8), pp. 887-895

Do Supply Chain IT Alignment and Supply Chain Interfirm System Integration Impact upon Brand Equity and Firm Performance?

Seggie Steven , Kim Daekwan, Cavusgil Tamer

SEGGIE, S., KIM, D. and CAVUSGIL, T. (2006). Do Supply Chain IT Alignment and Supply Chain Interfirm System Integration Impact upon Brand Equity and Firm Performance? Journal of Business Research, 59(8), pp. 887-895.