Return to results
Presentations at an Academic or Professional conference (2004), Marketing Science Conference, Erasmus University Rotterdam, June 23-26

Discriminating Between the Word-of-Mouth Hypothesis Versus the Consumer Heterogeneity-in-Propensity-to-Adopt Hypothesis as Drivers of Diffusion in a New Product Growth Model for Consumer Durables: Statistical Test and Empirical Evidence

BEMMAOR, A.C. (2004). Discriminating Between the Word-of-Mouth Hypothesis Versus the Consumer Heterogeneity-in-Propensity-to-Adopt Hypothesis as Drivers of Diffusion in a New Product Growth Model for Consumer Durables: Statistical Test and Empirical Evidence. In: Marketing Science Conference, Erasmus University Rotterdam, June 23-26.